Every company needs a name.
Sometimes these monikers arrive effortlessly, other times they evolve from a far more complex series of events.
Rusty is a rescue dog from the mean streets of Manhattan. At age 15 Rusty was dropped at a New York animal shelter and was quickly slated to be euthanized. Word of Rusty’s predicament was passed on to us by a friend in the area and within days a call had been placed to a no kill shelter in Albany and a plane was chartered for his retrieval. He is an icon, enriching our lives, and the lives of everyone he meets. Lending his name to our brand ensures that his legacy will live on even as his life inevitably winds down. A fitting tribute for a true survivor.
Pet’s can provide a profound impact on all of our unique journeys. Here at Rusty’s our passions extend beyond guitars. We are committed donors to local shelters and fervent activists for animal rescue awareness.